Content marketing drives business. Today’s online environment
essentially demands it. Whether you are looking for more customers, a
rise in the rankings, or publicity – creating good content has to be at
the forefront of your online marketing strategy.
Blogging helps build valuable content around your message and brand.
It gives the search engines something to index. It gives people
something to link to. Last but not least, good content answers the
questions that your target audience is asking. This helps you build
credibility in your niche and can help enhance your company as an
authority in your industry.
It’s easy to understand how creating good content is good for
business. However, simply writing an article doesn’t make the magic
happen. You won’t gain untold fame and link popularity on wit and
writing style alone. You’ll need to roll up your sleeves and put in a
little elbow grease to attract readers to your blog. Google+ Communities
can help.
A Little Background
Google+ Communities is a place like-minded people congregate around a
particular topic or niche. Communities are much like forums or Facebook
Groups. And, much like Facebook, anyone is able to create their own.
However, unlike Facebook Groups, Google+ allows brand pages to
participate, and even start their own communities. For bloggers – or any
website that publishes content for that matter – this is an opportunity
to laser target your audience and drive traffic to your blog posts.
Time to Get Your Feet Wet
Don’t worry, the water’s nice. The majority of people you’ll find in
the communities are quite friendly and engaging. Don’t be afraid to hop
in and share your opinion. Of course, proper etiquette is required. You
don’t want to join a community just to spam them with links back to your
blog or website. This shows a lack of regard towards community spirit
and the forum environment. Forums are built for the exchange of ideas
and opinions. You want to give as much as you share.
Get Noticed (And Get More Traffic To Your Blog or Website)
Think of using Google+ Communities as forum marketing. It’s essentially the same thing. Your goal should be to add value, offer insight, and join in the conversation. Keep these fundamentals in mind and you will attract attention (the good kind):
1. Time to Mingle
The easiest way to get noticed is to get out there. No one is going
to notice you if you’re not pounding the virtual pavement (so to speak).
So, the first step is action. The first thing you’ll want to do is join
the communities that have a topical relationship to your niche. For
example, a website with a focus on SEO and online marketing would
naturally gravitate towards Google+ Communities covering these topics.
Here are some examples:
* SEO+: Search Engine Optimization / Web Design
* Social Media Marketing for Small Business Owners
You can also take it one step further and think of your target
audience. If you are an SEO consultant, you naturally work with other
business owners. Why not go where other small business owners are
hanging out? The point here is to find groups where your audience
congregates or looks for answers.
2. Share Content that Answers People’s Questions
People go online for entertainment or information. That is putting it
as simply as you can. Often times people use forums to search for
answers, ask questions, get opinions. This is where all that knowledge
you have comes in. Show off your skills by answering people’s questions
or offering up insight that gets them thinking. Don’t simply post a link
to your content. Give them a clear answer that has value, build on the
conversation, and then offer a link to one of your posts that explains
the concept in more detail.
Tip: You’ll also find inspiration for future posts based on the questions being asked.
3. Comment on Other People’s Posts
Shining the spotlight on someone else is almost guaranteed to get you
noticed. Aren’t we searching for the same thing? By actively engaging
with what other people have to say, you’ll in turn pull some of that
attention back to yourself. Do this often and people will appreciate the
gesture. They’ll also be more likely to follow you and check out your
website or blog.
4. Be Consistent
Consistency always pays off. This ties into everything you do in
life. Once you find the communities that are beneficial to your brand,
you want to stay consistent. Develop a routine that allows you to stay
visible by commenting on posts, sharing your own, and sharing
information that people find useful.
5. Become a Bastion of Information
When people see you as a source of information the dividends can be
immeasurable. This is what being a thought leader and industry expert is
all about. Good information and advice breeds trust. No amount of
marketing dollars can achieve that.
6. Build a Community Around Your Brand
Launching your own Google+ Community can also be a great way to
generate brand recognition. This can work really well if you already are
part of a large network. Sometimes lists are easier to explain an
approach, so here you go:
* Create a community around your niche and target audience with your brand page.
* Invite people from your personal network (Google+, Facebook, LinkedIn, Twitter).
* Have people in your company become part of the group. (They can also help with moderation).
* Generate useful content and start conversations that encourage participation.
Let The Good Times Roll
By now you should have a decent understanding of the benefits of
using Google+ Communities to build traffic back to your website. If you
walk away with anything from this article it should be this:
Do not focus on getting ‘clicks’ to your website. Instead, focus on
building a reputation for yourself and your company. Once people
recognize you as a source of valuable information they’ll check out your
blog on their own. You’d be surprised how easy it is to win someone
over simply by being helpful.
Article by Robert Lons in SPN
6 Ways to Use Google+ Communities for Website Traffic