- Create A Customized Welcome Page – Creating a Customized Welcome Page is an excellent way to increase your number of fans. Statistics show that it will help you turn 72% of your visitors into fans. To create a custom page, you can use the Facebook application, Static HTML iframe tabs. If you’re not familiar with HTML code, then you can go to Pagemodo.com. Pagemodo is free, and they have ready-made templates that you can use. So, all you have to do is just pick a template. There’s also a website, Woobox.com, where you can add sweepstakes, coupons, and more to your Fan page.
- Email your current customer list & invite them to your new Fan page – You can send a nice email out to your current list letting them know about your new page, and you could say something like – I would be honored if you would click ‘like’ to become a fan of my new page (and make sure to include a link to your page).
- Post Links on your Social Media Profiles like Twitter, LinkedIn, & Your Personal Profile on Facebook – For example, in your Bio on your Facebook Personal Profile, you could include something like: Come hang out with me on my Fan page at: facebook.com/______________. In your Twitter or LinkedIn Bio, you could type: Connect with me on FB at: facebook.com/____________.
- Use Facebook as Your Page - When you login to Facebook, you can click the down arrow in the upper right-hand corner next to “Home”, then click “Use Facebook as Page”. When you click on this, you will now be interacting with people as your Page (NOT as you personally). So, a strategy that will help you get more fans is to click “Use Facebook as Page” and then comment on other Fan Pages as Your Page.
- Use Facebook Ads – You can always purchase ads on Facebook to drive traffic to your Fan page. If you use this strategy, make sure to target your ads appropriately and start out small. Start out by only spending a few dollars a day and testing out different ads, so you can determine which ads work best for you (before you spend a lot of money).
- Add the Facebook “Like” Box to your Website – When you add this to your website, then people can click “like” and become a fan of your Page (directly from your website). When people come to your website and they see that you have a large following on your Fan page, that also helps build up your credibility.
- Ask Friends to Share your Page – All Fan pages have a “Share” link on the left-hand side of the page. You can always ask your friends to come to your page & click on the “Share” link. This way, your friends can share your page with their followers.
- Add Your Fan Page Link to your Email Signature – If you do this, then every time you send an email to someone, they’ll see your Fan Page link in your signature. So, they can easily click on the link to go to your Fan Page.
- Invite Friends – On the right-hand side of every Fan page, there’s an “Invite Friends” link. Simply click on that link in order to invite your friends to become a Fan of your Page.
- Create an Event Launching your Page – You can create an Event called something like: “Launch of the _______ Page”. When creating the Event, in the More Info section, you could type 1 sentence about your Fan page and then type: I would be honored if you could click ‘like’ to become a fan of my new page at: facebook.com/____________” (Always include a link to your page. If you don’t include the link, then people may not know where to go to access the page).
When you’re Selecting the Guests to invite to your Event, you’ll see a link to “Add a Personal Message”. I recommend clicking on that link & typing the same thing again: I would be honored if you could click ‘like’ to become a fan of my new page at: facebook.com/____________ If you have your Fan page Link in 2 places, there’s a better chance that your friends will click on it in order to become a fan.