Google is mostly known for its search capabilities, but did you know
there are many other services offered by Google tools beyond Google
Maps, Gmail and YouTube – and most are free?
Check out the following
excellent products that may help you to run your business more
efficiently.
1. Google Gadgets
Gadgets are miniature objects that offer dynamic and fun content that
can be placed on any website. You will find handy tools such as to-do
lists, currency converters, calendars, calculators, weather forecast,
world clocks and thousands more. The gadgets are divided into
categories including News, Tools, Communication, Technology, Fun and
Games, Finance, Sport and Lifestyle.
2. Google Analytics
If you have a website, Google Analytics
can track all your traffic, referrals, ads, sales and conversions. It
gives you insight into how visitors behave on your website: which page
they arrived on, how long they stay, how many pages they view, what
search words they use to find you and so much more. It also lets you
see how effective your social media efforts are and which parts of your
website are performing well. To install Google Analytics, all you (or
your web developer) need to do is place some simple HTML code into your
site and the tracking begins immediately.
Google Analytics not only lets you measure sales and conversions, but
also gives you fresh insights into how visitors use your site, how they
arrived on your site, and how you can keep them coming back.
3. Google Alerts
Google Alerts
lets you set up e-mail updates of the latest relevant Google results,
so you can monitor current news stories, keep an eye on competitors or
the industry and find out what others may be saying about you or your
products and services. Google alerts are easy to set up.
4. Google Drive
Google Drive
is a great suite of products that lets you share files and folders with
other people including your customers and business associates. It
allows for multiple people to work on the same document at the same
time. Google Docs, which is like MS Word, Google Spreadsheet, similar
to MS Excel and Google Slide the equivalent of MS Powerpoint are all
part of Google Drive. No more having to e-mail files to yourself or
transfer them via a USB stick. Simply connect to the Internet and all
your files are accessible from any computer.
5. Google Translate
Google translate
allows your website to be translated to other languages including
Spanish, French, German, Chinese and more than 60 other languages. The
free website translator plugin expands your global reach quickly and
easily. Google Translate is also useful if you need to have phrases,
comments or documents translated to English.
6. Blogger
Blogger is Google’s own blogging tool. Blogs provide a way for you to
communicate with your customers and give you an increased presence on
major search engines. Most people update their blogs daily or weekly
with information about their business, industry news and useful tips and
tricks. Blogger is free and extremely easy to use.
7. Google Calendar
Google Calendar
lets your co-workers and staff see your calendar and schedules, helping
you to manage your time and appointments easily. Two-way syncing with
your mobile phone’s calendar means you can access your information even
when you are away from your desk. You can set customizable reminders and
even invite other people to events in your calendar. Guests can RSVP
to invitations by e-mail or via the Google Calendar.
8. Picasa Web Photo Album
Share photos of your products, recently completed projects and
pictures from tradeshows and seminars with your business partners and
customers. You can also edit the photos, create special effects and
organize them easily.
9. Google AdWords
Google AdWords
is an easy way to advertise your products and services on Google,
regardless of your budget. The ads are displayed along with search
results, generally at the top of the page or on the right-hand side.
When you create an AdWords keyword-targeted ad, you choose keywords and
key phrases for which your ad will appear and set the maximum amount
you’re willing to pay for each click.
10. Google News
Stay up-to-date with current affairs and information from your industry. Google News
is a computer-generated news site that displays headlines from news
sources around the world, groups similar stories together and displays
them. You can set up your page to show you the stories that interest
you most, not only on your computer, but also on your mobile phone.
Google offers many more useful tools and services including iTalk,
AdSense, Google+, Custom Search, Webmaster Tools and others. The great
news is that most of these are free and easy to use.
Ivana Katz.
Post from: SiteProNews
Top 10 Google Tools For Your Business