Your landing page is critical when it comes to your business’
success. It is important that your landing page has the most up-to-date
and appropriate information possible. It is important to assess its
effectiveness and improve content periodically.
Using Content Sparingly on Your Landing Page
It is not a good idea to make your landing page too content-heavy
because it may overwhelm (or even intimidate) your visitors. You should
try to make your paragraphs short and make sure the language you use is
clear and concise and gets right to the point of telling your visitors
about your business as well as communicating what you can do for them.
The Advantage of Putting Your Form on Your Landing Page
The landing page is an extremely important element when it comes to
attracting online traffic. Your landing page should contain an accurate
description of what you do and what you represent. It should also
contain a call-to-action, in which you need to tell your visitors
exactly what you want them to do. Landing pages often contain forms that
you want your visitors to complete. You may have a better chance of
getting your visitors to complete your form if you put it on the landing
page itself as opposed to providing a link on your landing page that
leads to the form.
Making Your Form as Simple as Possible
The simpler that you make your form, the better your chances will be
of getting your visitors to complete it. As you are looking at your form
and considering how you might be able to reduce the number of fields
you have, you need to identify which information must stay (name, e-mail
address, and/or phone number) in your form and which information can be
eliminated. Make sure the data you do sacrifice is not going to cause
you to lose out on people who could have become loyal customers. Of
course, the positive results you will gain are that your visitors will
view you in a positive light because you have not annoyed them with a
long, tedious form to complete.
Clear and Concise Headlines
Your headlines will either attract the attention of your readers or
not. The headline, of course, is the first thing your visitor is going
to read. It is critical you make it abundantly clear what your business
is all about and your headline must include some message about how you
plan to help your visitors to solve their problems. If your headlines
are not well written, your customers will leave your website and most
likely won’t be inclined to return.
Perfect Grammar
When content contains grammatical errors, spelling errors, awkward
language, etc., it says a great deal about the writer (or the business
owner). It says the person doesn’t pay attention to details, that he or
she is careless and doesn’t care about the quality of the work he or she
produces. That is not the image you want to portray to your existing
and prospective clients.
Building Trust
Trust is a critical element when it comes to your business and one of
the places where trust comes into play in a big way is on the landing
page. Some of the ways in which you can build trust are with
testimonials, security and trust certification, seals of approval, etc.
The more your visitors trust you, the more inclined they will be to
eventually buy from you. It is a simple fact.
Conclusion
As was discussed earlier, remember it is important to periodically
examine your landing page and continue to ask yourself if it is still
working as well for your business as it did when you first created it.
If the answer is truly “yes,” you are in good shape. However, if the
answer is “no,” you need to revisit what you have and try to come up
with ways to really make it buzz again.
Michael Cohn.
Post from: SiteProNews
Optimizing Your Landing Pages for Increased Success