Once you’ve done the keyword research for your website, you can then
use those keywords strategically in your article submission campaign. By
creating keyword focused articles, you’ll get much better results from
your article marketing efforts by helping search engines to associate
your website with particular keyword terms.
This article gives some quick article marketing tips on how to
appropriately use your keywords in your article submissions:
1 – The Headline:
The purpose of your headline is to indicate the topic of your
article.
Try to place the keyword phrase that you’re targeting at the
beginning of your headline. This takes some thought – the goal is to
create a headline that would capture the attention of your potential
reader, but that also prominently displays the keyword phrase. The title
also has to be grammatically correct and contain correct spelling.
The best SEO-friendly titles just look like a great title – no one
should be able to tell that you have specifically crafted it with your
keywords in mind.
Please note: In addition to the keywords you researched for your
website, it’s a good idea to also do keyword research for the topics of
your articles. The phrases associated with your article topics will
naturally be longer, say 3-8 words long. They are more specific than the
keywords that are associated with your website, but that makes them
perfectly suited for article topics.
The main difference between these two types of keywords is that the
ones you use in your title and article body are what you’d like the
article to rank for, and the keywords you use in your resource box are
the ones you’d like your website to rank for.
2 – The Article:
The topic of the article is determined by the title.
Try to repeat your keyword phrase in the first 5 sentences or so of
the article, in a natural sounding way of course.
Then, just write naturally about your topic. Since the keyword phrase
is closely related to the topic of your article, then variations of the
phrase should appear naturally in your article. Don’t try to force it
too much, and by all means don’t pepper your article with the keyword
phrase.
The most important part about the article is that it is easy for a
reader to understand and that it provides helpful information. So, focus
on writing a well-written article that teaches your reader something.
After carefully placing your keyword phrase in the 5 lines, don’t worry
too much about how many times the keyword phrase appears in the article.
It will show up every once in a while as you naturally write about your
topic.
Also, it’s okay for the phrase to appear in different forms, for
example, ‘race cars,’ ‘racing cars,’ ‘race car gear’, etc.
3 – The Resource Box:
The resource box is where you can tell a little about yourself and
your business and where you can encourage the reader to click the link
leading back to your website. This is also a great spot to put one of
the keyword phrases that you’d like your website to rank highly for.
Many directories will allow you to create an anchor text link in your
resource box. With an anchor text link, you can use your keyword phrase
to form the link that leads back to your website. This helps search
engines to associate that phrase with the topic of your website and can
influence the search engine ranking for your site for that phrase.
Be sure not to use the same phrase each time though – you should have
a list of keyword phrases for your website, and you can alternate those
in your resource boxes. If you use the same phrase as anchor text each
time, it can look suspicious to search engines, which could have
negative SEO consequences for your website.
Let’s recap the main things to remember when creating an SEO friendly
article:
=> Do your keyword research, and find phrases to target in your
articles as well as phrases that you’d like your website to rank for.
=> Write naturally. The phrases that appear in your article should
not be conspicuous or awkward sounding. They should just be a natural
part of a helpful article.
=> Be sure to use proper spelling and grammar. This is necessary
for the article to be published and also for readers to be able to
understand what the article is saying.
After doing this a few times, writing an SEO-friendly article will be
like second nature. You’ll become very skilled at creating content
that’s useful to your readers, while at the same time crafting an
article that will attract the attention of search engines.