If you have a knack for making great video content for your products and services than you’ve already won half the battle. The other half is optimizing your videos so they have a
better chance of being found in YouTube’s search engine, otherwise your
customers will never find it! What’s the point in producing quality
content for your video marketing strategy if nobody is going to see it.
These 8 tips will help you optimize your YouTube videos so you can get as many views as possible:
1. Aim to make a viewer watch the video for at least
the first 8 seconds. This is a crucial time to engage a viewer because,
if they wander off before those 8 seconds, that view doesn’t count
towards your total view count on YouTube. Get their attention first and
save your biography for later.
2. Post your YouTube videos on your Facebook page.
Sharing them on other networks like Twitter and Tumblr are great, but
Facebook has a great “viral quality” for videos compared to other
networks, in my experience. Posting your videos everywhere possible
multiplies your opportunities for exposure and provides cross-channel
traffic between the different social sites.
3. Embed your YouTube videos within your blog posts.
I would suggest writing a short blog post to accompany your new videos
so you can gain some more traffic to your website as well as giving more
exposure to your YouTube channel.
4. If you want people to share it, then ask! People
will often do what you request, but you have to come out and ask for it
first! Try telling people in the video to share it if they enjoyed it
and remind them with non-intrusive text on-screen and in the video’s
description.
5. Pay attention to the directions of each website
that you submit your video to. There are small differences that you need
to be aware of between sites that allow you to upload video content so
ensure that you are following them accordingly or your video marketing
strategy performance might suffer.
6. Tags are your friends. Get creative and imagine
what words your target market is going to type into the search engine
that is relevant to your content. Obviously your brand name is a given
but add any and all relevant terms and keywords that you could picture
someone searching for.
7. Allow people to embed your video. If you don’t, you are limiting people’s ability to share your content.
8. Make your titles and descriptions catchy and
keyword optimized. You need to strike the optimal balance between catchy
and keyword optimized since you want to attract viewers and higher
ranking in the YouTube and Google search results. Make sure your title
is clear and accurate. If it’s misleading, you might get the notorious
“thumbs down” rating!
Which tip do you see most beneficial to your video marketing strategy?