Seeing that there are more than 20 billion web pages on the internet,
the competition to get the best position on the Internet is huge. It is
vital to keep in mind that there is not a single SEO technique that
will guarantee you the top ranking on a Google results page. However, if
you combine strategic on-page and off-page tactics in the right manner,
you will get much better results. Search engine optimization is a very
special skill, and to get the recipe right will take some time and
practice.
There are various search engine optimization practices that you can
use to noticeably improve ranking on the top search engines. Social
networking is one of these. Social networking websites have become more
and more important as an online marketing method and a lot of people are
starting to make use of it. Most people you know will probably already
be a member of websites such as Facebook and Twitter – and both of them
have proven to be very effective as online marketing tools, especially
since Google has begun to index Twitter status updates.
YouTube, as well, is quickly becoming a very effective online
marketing instrument, since it greatly boosts the number of visitors to
your webpage due to the high ranking of videos on Google. Using YouTube
for SEO is one of the most effective and inexpensive techniques
available currently.
Here are 3 strategies for using YouTube to boost your site’s SEO rankings:
1. Complete the YouTube Meta Tag Data
YouTube is mostly used within the SEO context to get your website on
the first page of Google rankings. The most popular videos on YouTube
will appear on Google’s search results if they are properly constructed
within the YouTube website. In return, when uploading your YouTube
video, you may get a higher spot in the search engine results if you
have entered the best keywords, descriptions and tags to help your
target market find you.
2. Embed Your Video on Your Site
Another way to use YouTube for SEO is to embed your videos into your
website content. If you embed the videos into your blogs or website, you
increase the chances that more people will view your videos, which
leads to a great increase in the popularity of your website, resulting
in a higher search engine ranking. Google prefers web pages that have
embedded YouTube video content into their websites, and these pages will
in most cases get higher rankings than ones without YouTube video
content.
3. Create Your Own YouTube channel
Once you have some videos, you can construct your own keyword-rich
YouTube channel to house your videos. This channel contains a link to
your web page and therefore adds to the number of backlinks that point
to your website. Why is that important? Because the search engines favor
one-way links back to your site from high traffic sites, and you get
more search engine “juice” from such a link.
There are many ways in which you can use YouTube for SEO
optimization. You must just make sure that your videos are well designed
and constructed properly. Video marketing is drastically gaining ground
over websites with just text content – and millions of people all over
the world are watching YouTube on a daily basis. This is definitely a
market and a strategy that you want to tap into today.