Facebook makes changes and adds new features so often it’s hard to
keep track of them all. But there are a lot of features that could be
beneficial in managing your Facebook business page and your marketing
strategy.
Here are six features that you might not have noticed:
New Insights Metrics
You can see the performance of your posts based on the reactions of your fans, including:
• Lifetime of post reach.
• Lifetime of post paid reach.
• Lifetime of post impressions.
• Lifetime of post paid impressions.
• Lifetime of post stories.
• Lifetime of people who engaged with posts.
• Lifetime of people talking about your posts.
To find these metrics, click on ‘page insights,’ then ‘export data,’
choose ‘data type,’ then ‘post level data,’ choose the ‘data range’ and
click ‘download.’
Onsite Notification
If you combine your personal profile with your business page
management, you can get notifications of fan messages and comments, new
posts and likes. To start getting these notifications, click on ‘admin
panel,’ then ‘edit page,’ hit manage ‘notifications’ and then ‘onsite
notification.’ Just check off the box to enable these notifications.
Arrange Posts By Metrics
You don’t have to view your posts in chronological order anymore. Now
you can have them listed based on certain metrics, such as ‘engaged
users,’ ‘reach,’ ‘virality,’ and ‘talking about this.’ These options
allow you to see what posts are performing better without having to
scroll through date-by-date. You can change the order simply by clicking
on the label on the table.
Use The “Voice” to Change Identity
You can switch between your brand profile and your personal profile
when you want to engage with users on your Facebook page by clicking on
‘voice’ at the top of your profile. This lets you respond to comments as
your company or yourself.
If you want to post as your brand outside of your own page, click on
the dropdown arrow at the top of your profile page and click ‘use
Facebook as’ and then your page.
View Page Subscribers
People can now subscribe to your Facebook page without liking it.
This adds your page to their interest list. You can see your page
subscribers by clicking ‘new likes,’ then ‘see all.’ Click ‘subscribers’
from the dropdown menu to see the total number of subscribers in your
‘insights.’
Targeted Page Posts
You can now target your posts based on several criteria: relationship
status, gender, interests, education level, age, language and location.
This can be really helpful if you use promoted posts to ensure you are
reaching a specific part of your audience. This feature is available to
pages with more than 5,000 fans. The post will only appear in news feeds
of fans who meet your targeting options but will also be visible to
anyone who looks at your timeline.
To stay on top of your social media marketing game, you need to keep
up with all of the new changes to Facebook pages. Know what tools they
are making available to you and you will have more success from all the
effort you are putting in.
What Facebook features do you think are the most helpful? What types of features would you like to see in the future?
Dawn Pigoni