In 2012, Google made it clear that automated directory requests and
spun articles spread across thousands of blogs and article receptacles
wouldn’t cut it as a sign of quality any longer. Content publishers must
make a conscious decision: Adapt and prosper or keep spinning Ezine
articles and remain in obscurity forever.
The prior sounds like the more desirable choice to me.
But how does one adapt? One way is to finally start producing content
worth being published on websites with a real audience. One of the most
straightforward ways to do that: Guest posting on high-quality blogs.
In this article, we will examine three entrepreneurs that went all-in
with their guest posting efforts – and it paid off with enormous
amounts of traffic and business success. Familiarize yourself with their
stories and duplicate their actions to achieve similar success with
your own website.
Entrepreneur No. 1
Leo Widrich is the cofounder of BufferApp.com,
a popular social media tool that enables users to pre-schedule updates
on networking sites like Facebook and Twitter. But when Widrich first
released BufferApp, no one knew about the tool or what it did. You might
be able to relate to this situation with your own website.
To spread the word about his tool, Widrich went on an extremely
ambitious guest blogging campaign in which he wrote about 150 posts over
nine months. Initially, his results were paltry. Some posts sent a
measly two to three visits to his website. However, through consistent
posting across different websites, the results gradually increased.
Over a period of nine months Widrich worked to get his content
published on more popular blogs. He also tracked, which websites sent
him the most traffic by using analytics. The net result of his efforts
after 150 guest posts: 100,000 new users according to this report from SearchEngineWatch.com .
Interestingly, our next entrepreneur followed almost the same type of aggressive guest posting.
Entrepreneur No. 2
Joseph O. of GuestBloggingTactics.com
turned his success driving traffic through guest posting into a
business. Joseph O. applied a similar strategy of high-velocity guest
posting where he would, at times, have more than 30 guest posts
published in just one month.
After one year, Joseph estimates his website received more than
120,000 visits, referred to his website through search engines alone due
to the ranking as a direct result of guest posting. No other
promotional tactics were employed.
Similar to BufferApp.com’s cofounder Leo Widrich, Joseph O.
attributes consistency with guest posting as a key to his success. You
won’t begin to realize these results overnight. But if you keep your
head down and stay focused there will be a payoff.
Entrepreneur No. 3
If you follow the SEO industry
closely, you’re already familiar with Anne Smarty, founder of <a
href="”>MyBlogGuest.com, a community that connects blogs with guest
posters. Anne Smarty was a longtime contributor to numerous authority
websites before launching her own guest blogging community.
Today, MyBlogGuest.com is one of the top 3,000 most visited
websites, according to Alexa.com . As awareness of the effectiveness of
guest posting continues to grow, so will this website’s user base. Not
surprisingly, Smarty continues to publish content regularly across
industry blogs and websites in part to promote her community and
personal brand.
What You Can Learn From Each of These Entrepreneurs
While each of these entrepreneurs employed a similar strategy to
generate buzz for their projects, it’s important to note some of the
nuanced similarities of their stories:
• No Cutting Corners – Each of these entrepreneurs
wrote high-quality content to submit to real blogs. None of them tried
to game the system by publishing re-spun or regurgitated articles to
blog networks or article directories. Quality matters.
• Consistency – Both Leo Widrich and Joseph O.
specifically mention they received very little traffic when they began
guest posting. Only after contributing content to dozens of websites did
they begin seeing results. Consistency is critical.
• Have a Goal – Guest posting alone does not create a
successful business. Widrich, Joseph O., and Smarty each direct users
to real websites that help folks solve a specific problem. This is a
critical point to remember. Consistent guest posting can send loads of
traffic to your website when done right, but you’ve got to have
something of real substance to turn those visitors into users and
customers.
Things to Consider Before Getting Started
Like any form of link building, you shouldn’t get too leveraged to
using one tactic. If Google decided to devalue websites with a high
percentage of links from guest posts
your website could be negatively impacted. The best practice is to
continue acquiring links naturally by producing link-worthy content,
participating in social media, and yes… even submit your website to a
few directories to increase your overall link diversity. Guest posting
should only be one way of increasing the traffic and authority of a
website.
Brett Lindenberg,
Post from: SiteProNews
Three Entrepreneurs That Went All-in with Guest Posting and Won