At one point or another, most of us have tried to Google our brand.
Chances are, the results were less than pleasing. This makes sense
considering there are hundreds of thousands, if not millions of people
out there trying to promote their own unique brands with the help of
search engines. Fortunately, there are ways to create results to make
your brand appear higher in Google’s search results. Here is a guide on
how to implement them:
Understand Google’s Power
To start things off, it is important to understand the kind of power
Google has and how people see you through it. It should be said that
every single day, more than one billion names or brands are searched on
Google by people world-wide. Another interesting fact: about 94 percent
of people who use Google search don’t go beyond the first page of
results. This means, if you are to make it with the help of search
engine rankings, you will have to dominate on the first page.
Dominating the first page is easier than it sounds, considering only
two percent of people actually own the first page of Google; only 50
percent own their first result, a quarter of pages have absolutely no
positive content whatsoever and 15 percent of page one Google results
have at least one negative result that lowers their reputation. In other
words, many first pages are still up for the taking within Google
search rankings.
Which Networks
So how exactly should you increase your reputation? Well, social
media profiles are an excellent way to do that, especially with Facebook
having just reached the billion-user mark recently. Not all profiles
will give you the same kind of boost. For starters, the most beneficial
one is LinkedIn, ranking higher than all other networks and website
builders. You can also use Facebook and Twitter as they have a large
number of users themselves. As far as blogging goes, you should focus on
making WordPress profiles; they rank much higher than even Tumblr and
Blogger. Also, as surprising as it may seem, a profile on Vimeo ranks
higher with search engines than a YouTube profile. Yet YouTube is by far
the powerhouse that can deliver the reach and frequency of your
message. If you are into hosting pictures, then Flickr should be your
only choice as it is the only picture hosting website that appears
within the first two pages of Google.
Unfortunately, simply creating a run-of-the-mill profile isn’t enough. You need to use a service such as BrandYourself
which works by first having you submit content about your personal
brand. Next, you are provided with tools you can use to make sure that
your links are friendly for the search engines. Their tools are going to
analyze your profiles and provide you with “boost steps” to increase
your positive pages’ ranks. Finally, you are going to receive alerts
whenever anything happens to your profiles, allowing you to constantly
stay on top of your business. You can even find out who is Googling your
brand and when.
Maria Elena Duron,
Post from: SiteProNews
Higher Google Results for Your Personal Brand