If you want to grab attention or stand out from the crowd, a website,
Twitter account or Facebook page alone is not enough. It might be time
to think about something else such as creating an explainer video for
your brand.
There are many benefits associated with the use of an explainer video
on your website’s homepage. While there is nothing wrong with having
text and images on your page, when you use an explainer video, you are
showing your creativity to your clients and prospects.
Here are six more benefits that you should be aware of:
1. Grabs the attention of the visitor
Let’s face it, people today are always in a hurry. You need to do
whatever you can to grab and keep their attention. The use of an
explainer video is a great way of doing so.
2. Easy to follow along
When you have a message you want to convey, no matter if you are
explaining a product, service, or your company in general, using video
is one of the best ways of doing so. Your visitors will find it very
easy to follow along.
3. More conversions on your website
A well-produced explainer video keeps people’s attention throughout
the whole video. People who have watched your video are also more likely
to stay on your website and look for more information and buy your
product.
4. Better elevator pitch
An explainer video helps you convey the essence of your brand,
product or service and will help you get a better elevator pitch. Give
your readers the information they need and let them decide what to do
next. This also is a major difference between animation studios, as some
are very good at conveying this message and some of them just aren’t.
5. Video is shareable and an extra SEO factor
People don’t search on Google only anymore. They also search on
YouTube and Google even displays videos as top results. A press release
with an explainer video is also much more likely to be shared on social
media than text only.
6. DIY is for dummies
When it comes to brand presentation, DIY is for dummies. While some
people out there manage to produce a video that is quite all right, the
majority of DIY videos look like amateurs “did it themselves.” You have a
professional business and want your explainer video to resemble the
professionalism of your business, product or service. Period.
Hopefully these tips will help you in your quest to having an explainer video produced.
Article by Rosa Dawson. Post from: SiteProNews
6 Benefits of Explainer Videos to Increase Sales and Customer Awareness