Tips On Using Video to Boost Your SEO
Welcome to the new MyCommerce Corner. Thank you everyone who
followed us over to the new site. For our first post on the new site, I
wanted to dive into another subject that Mike McAnally touched on in our
webinar - videos and how they can provide a boost to an SEO strategy.
It has been said that a picture speaks a thousand words; well, videos take that to the next level. Adding videos to a website can provide a huge boost in SEO. The videos provide an
easier and more exciting way for consumers to get information than
reading pages and pages full of text. Youtube has grown to become the second largest search engine
behind Google with the average internet user watching more than 200
hours of video online in a year. With that many people online watching
videos, it would be a smart decision to create a channel and start
sharing.
Here are a few tips to use the power of videos to increase the traffic to a website:
It has been said that a picture speaks a thousand words; well, videos take that to the next level. Adding videos to a website can provide a huge boost in SEO. The videos provide an
easier and more exciting way for consumers to get information than
reading pages and pages full of text. Youtube has grown to become the second largest search engine
behind Google with the average internet user watching more than 200
hours of video online in a year. With that many people online watching
videos, it would be a smart decision to create a channel and start
sharing. Here are a few tips to use the power of videos to increase the traffic to a website:
Create a YouTube or other Video Channel
Like all other social media pages, creating a channel on video sites is free and easy to do. When a video is posted it needs to be tagged with keywords and indexed, and with Google owning YouTube it is even more likely that content will appear in search results. Make sure to embed the videos posted onto other areas of the web like company website, blogs and other social media channels. This opens up the videos to the possibility a greater audience and has more links pointing back to your pages.
Stay with the keywords
Here is another place to use the same keywords from all of the other SEO activities. Before the video is even made, be sure to consider what the most popular keywords and topics are. Why waste time creating something for a target audience if it is not something in which the audience is interested?
With videos, it is important to include them keywords in the title of the video as well as in the description. Try to get 10-15 keywords for the video. Make sure to include them as close to the beginning of the title as possible and to use them in the tags associated with the video.
Link to Your Website
Here’s a trick for gaining a high-quality link back to your website. Always make sure to include a link at the front of the description back to your website followed by a well-written paragraph around a keyword or phrase. For example, if you were to visit our YouTube page you will see this as the description for our second webinar:
www.mycommerce.com- In 2013 Search Engines are no longer analyzing JUST
your site content and keywords, they are also monitoring your overall
site presence. In the second installment of our Optimizing SEO webinar
series we will be looking at areas outside of your web site that need to
be optimized for SEO. Blogging, social media, local/geo, linking and
reviews are just some of the contents that will be covered.
The description of the video is important because it is what Google will display in search results and the keywords will tell it where it should be ranked. Words like "SEO," "Social Media" and "webinar" give Google the insight into what the video is about. After the video is posted, make sure to let your audience on every platform available know whether that is through an email, social media, website or any other method. As the website starts to get more views, it will start showing up in search results.
While it is true that video SEO can be difficult and takes time to do correctly, videos add value to the internet in an entertaining way that people like to use. With 800 million users and over 4 billion views per day, the potential audience for content is enormous. The more value a website provides to the audience, the better the search engines will rank it.
An article from http://www.mycommerce.com