Google is back on top this year, with $2.31 billion in U.S. display
ad profits for 15.4 percent market share, eMarketer estimates.
Google was vanquished by Facebook in 2011. Google took home $1.67
billion last year grabbing 13.5 percent of the market. Facebook garnered
$1.73 billion in revenue for 14.1 percent share that year.
Facebook is expected to make $2.16 billion from U.S. display ad sales to place second this year, said eMarketer.
Yahoo, the one-time display ad leader in the U.S., is back in the No.
3 spot. Yahoo, which held 14 percent share and the number one spot in
2010, fell to third place last year. The media company will once again
finish third with $1.39 billion in revenue and 9.3 percent of a total
U.S. display ad market that grew by 21.5 percent to $14.98 billion.
Microsoft Releasing Security Fix
An update is available today (Sept. 21) for Internet Explorer users.
Microsoft is releasing an update for its browser to fix a security problem that could leave computers vulnerable to hackers.
Microsoft Corp. had a temporary patch for the security issue on its website Sept. 19.
The permanent fix for the problem will be installed automatically on
PCs running Microsoft’s Windows operating system, but only if the
computer has been set to receive updates.
The company is advising IE users to ensure their machines are set up
for automatic updates so the permanent patch can be installed as soon as
it is released.
A German government agency supervising IT-safety announced the
security risk Sept. 17 and cautioned Internet Explorer users against
using the browser until Microsoft fixed the problem.
Facebook Lawsuits Likely to be Heard in NY
Facebook Inc. and its investors’ can agree on one thing: the Big Apple is the where their courtroom battles should take place.
Attorneys for both Facebook and the shareholders suing the social
network, asked a judicial panel Sept. 20 to group the myriad of lawsuits
together to be heard in a Manhattan federal court.
The Judicial Panel on Multidistrict Litigation has yet to make a
ruling on the request, but did not question the suggestion of hearing
the cases in New York, according to a Reuters report.
Investors sued Facebook after a flawed preliminary public offering
May 18. Technical glitches at the NASDAQ exchange and allegations the
company deliberately divulged unfavorable information about its business
prospects to privileged investors is at issue. Facebook’s stock plunged
as much as 50 percent after it was introduced at $38 per share.
In at least 33 of the suits seeking class action status, investors
have asked courts to hold the company and its underwriters responsible
for causing their losses, Reuters reported.
Facebook, however, maintains it did not break any rules, adding
NASDAQ is to blame for trading glitches on the day of the offering, the
story said.
Google Updates DoubleClick
Google’s DoubleClick platform, that automates and streamlines workflow processes, continues to be updated by the company.
Google will introduce new version of DoubleClick Bid Manager in
October. Built with the resources of the Invite Media demand-side
platform Google obtained two years ago, the platform should lend
marketers about 16 percent more inventory because it reduces the latency
that can occur when connecting with other exchanges.
Google also upgraded DoubleClick Studio to enhance workflow between
media and creative agencies. Nearly 80 percent of creative agencies
using DoubleClick Studio have already moved to the new version, which,
the company says, offers a more responsive user interface.
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