Do you have the time to come up with content for your social media
status updates? What do you do when it is Thursday, you need those
important updates and you have just drawn a complete blank? Remember,
social media relies on content: the creation, posting and sharing of it.
How can you come up with unique status updates people want to read?
Here are five ideas you can use:
1) What is not being said? What is the sacred cow
(in Seth Godin’s words) – the thing that people keep clinging to, but
really shouldn’t be? Is there some grit in your industry that you can
speak out about? Can you shine a light on something that needs
discussion and then lead the way? Often, speaking up about what needs to
be said is an effective way to build your brand and get attention. You
don’t necessarily want to post about things you don’t really care about,
or don’t believe in, but there are times when some truth rises up that
just needs to be said. Why not by you?
2) What is everyone else talking about? You could,
of course, simply parrot what everyone else is already saying. But what
if, instead, you came up with a powerful, meaningful, but perhaps
contrary opinion? This might be a good exercise for your brain – just to
practice adopting and discussing different viewpoints on the same
issue. If you watch TED talks,
do you agree with its premise? Why or why not? When you read top blogs
in your industry, what would you say the same or differently? Sharpening
your own sense of critical thinking can give you new insights on core
ideas and issues.
3) What are the big trends on the horizon? What do
you know now that can help? As you look ahead, what is coming next? Can
you be a sort of a trend-caster or oracle for your community? Can you
help them avoid pain and experience more success by what you know? This
is the time and place to start sharing it. Very often, the knowledge
that comes so easy to you, that you take for granted, is the
just-in-time piece of information someone else needs to move forward.
Why not share something you know that might help someone else?
4) What would you say if you had no fear? Of course,
part of social media is a focus on getting readers, traffic and
subscribers. But, just for instance, what would you say if you had no
fear? If you did not care about what people thought, what would you say?
Of course, your direct self-expression may turn people off. But were
they really the right people anyway?
5) What questions do people really want answers to?
In every area, there are basic questions that people want answered. They
might want to know about the best digital camera to buy, the best way
to get subscribers for their blogs, or how to bake the perfect pie. Can
you create a series of status updates from your expertise that answer
questions your target client has? If you think about the problems you
help resolve, you can probably find at least 10 or 20 ideas for status
updates.
Coming up with ideas for status updates can sometimes be difficult.
Using these five strategies will help make the process easier.
Dr. Rachna Jain, Post from: SiteProNews