The checkout process is just as important as the landing page, if not more. If something goes wrong during the process, or it becomes too complicated, customers will leave and never turn back.
To drive better conversion rates for your website, show them that they can trust you. Consider the following techniques:
- Showcase SSL certificates and badges. When it comes to an eCommerce website, this element lets customers know their credit card information is safe at all times, and protected from hackers. If you have a SSL certificate, put the security badge on your cart and checkout page. Buying a SSL certificate can start at around $50 and will increase depending on the level of security you need for your website.
- Include Testimonials. Studies have shown that 57 percent of online shoppers look for reviews or testimonials prior to their purchase. It helps to place a powerful testimony close to the source of reconsideration—like during the checkout process. Putting client logos or pictures of the source of the testimonial will also add credibility to testimonials. Not very many customers will openly provide you with a testimonial, but do not be afraid to approach customers and ask them for a review.
- Offer a Guarantee. Even after filling a cart, customers still need convincing your product is the right choice. If you can, provide a 100 percent money back guarantee to help pacify any anxiety. A satisfaction guarantee can give the customer an extra sense of trust.
Industry Events
ad:tech: New York; November 7-8, 2012SES: Chicago; November 12-16, 2012
SMX: Las Vegas; December 5-6, 2012