PPC advertising, when done properly, can be one of the most
effective, efficient and profitable means of website promotion. However,
the problem is that many people never really take the time to learn how
to maneuver themselves in the system in the right way. The result is
that many companies and online businesses waste a good deal of money
pursuing the wrong campaigns or not giving their campaigns enough
attention. If you’re ready to reverse the trend and see real success
from your PPC advertising, then follow these 5 simple tips.
1. Forget about getting the top spot: At least at first, that is.
Spending the most money to get the top spot is a strategy that can
quickly backfire, particularly when you have a small or moderate budget
to work with. As you experiment with PPC advertising more and really
learn how to derive the ROI you need from it, then you can go after the
top spot for competitive searches. Until then, take a middle of the road
approach to keep costs down and efficiency up.
2. Optimize, optimize, optimize: Optimization is the key to success
for any PPC advertising that you perform. You have to find the best
combination of targeted keyword, written ad copy and appearance and
landing page. This will often take lots of testing to really figure out,
and it’s a necessary step in the process. Don’t be afraid to try out
different ads and strategies and then compare what happened.
3. Give searchers what they want: Your advertisements and landing
pages should be pinpoint targeted to the phrases you are targeting. Get
in the mind of your intended audience and think, what would I really
want to find if I made this search? Then provide those people with
exactly what they are looking for, and your results will dramatically
improve.
4. Keep researching: Many people find a few words they want to target
with PPC advertising and then they never look for more ever again. This
is a huge mistake, as uncovering those hidden gems and long-tail
phrases is what can really make PPC amazingly successful. Never stop
researching your market and finding new words to target, and always be
on the prowl to find something better.
5. Always micromanage: PPC campaigns need to be watched over
constantly. You need to keep up with the latest trends in terms of how
popular your targeted searches are, what the competition for those
phrases is, how much your placements will cost you, how your
advertisements are converting and more. Always be watching and making
adjustments.
The truth is that PPC advertising doesn’t have to be as hard as many
people make it out to be. There are many ways to improve the success
that you have, to learn from your mistakes or to get going the right way
from the first time you begin a campaign. By learning the ins and outs
of what works and what doesn’t, and the level of effort you need to put
forward, you will be able to succeed. If you follow these 5 PPC
advertising tips, then your campaigns will instantly and dramatically
improve.