Google Adwords is one of the staples of current techniques used for
online advertising and marketing. With a great campaign by your side,
you can reach a huge audience of users, and you can reach them
instantly, and for a cheaper price than you could through any other
medium. Still, it’s also incredibly easy for your costs to get too high
too quickly, or for you to miss your mark in terms of targeting
audiences. Therefore, it’s always important to go over a quick guide to
improve your advertising and your approach.
Setting a budget can be a very tricky part of your Adwords campaigns.
Don’t set a very high budget thinking that it will never be reached and
you won’t have to spend it. Always assume that your daily budget will
be hit, and be willing to spend that much money each day if your
campaign is working the way that it should.
One way to get more out of your budget is to actually bid lower, as
opposed to bidding for the top spot each time. You will be able to reach
more prospects for the same amount of money, and you’ll still enjoy a
great presence in the search engine results pages. It’s just being more
efficient with your budget and how much you have to spend, and you’ll
see greater results.
Another approach to making more out of your budget is to target the
number 1 spot, but to do it for less popular keywords. This also has to
do with the way that you’re targeting your audience. The more specific
your search terms are, the more targeted your audience will be, and the
smaller your audience will be. That also means the competition will be
less fierce, and that each individual prospect should be easier to
convert because of the more focused search term.
Besides tweaking your approach to targeting and budgeting, the most
important way to improve your Google Adwords campaigns is to always be
tracking results and making improvements. Make groups of ads all with
slight differences between. Maybe the destination URL is listed
differently, the offer listed is different, or the general style of
writing or call to action is different.
Regardless of what you change, be sure to have a handful of different
options. Then carefully compare how they each end up performing in
terms of clicks and conversions. Once you have some solid data, begin
removing the underperforming ads, and combining the best features of the
individual ads. Soon you will have highly tailored, highly focused and
highly effective ads that perform far above your wildest expectations in
the past.
Google Adwords can still be one of the single most effective ways of
reaching new prospects and customers on the Internet. Just don’t let
your campaigns spiral out of control, and don’t fall into the traps set
by other companies. Bid and target your audience carefully, and track
your results and combine the best practices of individual ads to see new
and improved results.